In the last month two leading olive brands have taken their product on the go. Olives, a snack food well-known for living in a glass-jar or the Mediterranean bar at Whole Foods, are ready to go on the road.
Pearl’s Takes Olives to Go
Recently, the Musco Family Olive Co., a leading branded supplier of table olives in America, launched their new Olives to Go! single-serve packaging cup.
A departure from the traditional glass jar, the snack-cups are ready to eat and will create less mess because they are liquid-free. While olives are not traditionally included in the lunchbox, perhaps the launch, which coincides with the back-to-school season, seem to that in mind.
“Perfect for lunchboxes, gym bags, desk drawers, and afterschool snacking,” says the brand in the product launch press release. See the Pearl’s Olives to Go press release here.
But Pearl’s isn’t the only brand that have recently decided that olives have a place outside the home.
Oloves gives their Portable Olive Pouch a Refresh
Oloves, a UK based company, has recently relaunched their martinated olives in a portable stand-up pouch.
Formerly in a foil pouch, the brand has refreshed their single-serve olive packaging to a stand-up gusseted pouch that stands up and stands out on shelf.
“The company is targeting new channels like Convenience and on-the-go lunches to open up new markets to this low calorie, high taste snack,” says the company to PackagingDigest.
“We’re introducing Oloves as an alternative healthy alternative to be sold in the same trays, baskets and snacking sections as you would find the usual snack products,” says Matt Hunt, founder and CEO of Oloves.
Packed Loose without the Juice
While the olives on-the-go concept may be finally moving catching on, it’s by no means a new concept to the market. Mario Camacho Food’s launched this single-serve snack pouch of olives in 2011.
Will you be taking olives with you as a new on the go snack?
Perimeter Brand Packaging 