Earlier this month fast food chain Kentucky Fried Chicken (KFC) launched their new KFC GO Cup – designed to fit in 83% of car cup holders. While it’s not a new concept, it’s one with a sizeable marketing campaign behind it.
More and more brands are acutely aware of the growing On the Go lifestyle their consumers have, and are developing new products to make sure their brand are not being left at home. Designing a solution around the car cup holder is a path many brands choose in hopes of breaking through from “have-it-at-home” to “need-it-on-the-road”.
Here are 8 packaging solutions we think are doing cup holder packaging right:
1. The KFC Go Cup lets consumers choose from five different ways to fill up their Go Cup – from hot wings to potato wedges. Providing, what they call, “the perfect on the go snack”.
2. Following suit to the Go-Pak! cups from Nabisco (available in Mini Oreos and Mini Cheese Nips), Kellogg’s began offering Cheez-It snacks and Fudge Stripes original cookies in a grab-and-go snack cup earlier this year.
3. Spic and Span offers their consumers a cup holder size canister for specialty wet wipes made for leather car interior and seats.
4. Eclipse is just one of many chewing gum brands that have ensured a dedicated place in the car with the popular flip-top canister solution.
5. While retaining a small bit resemblance to the classic square cardboard cube, Puff’s tissues specifically call out it’s new “Car Cup” with an icon and special labeling in case consumers don’t make the connection.
6. Sani-Hands for Kids wet wipes provide car-pooling parents with an on the go car cup for easy access to anti-bacterial wipes while out and about.
7. Similar to the chewing gum canisters that populate the grocery store check-out lines, Hall Cough Drops can now be found in a similar packaging solution available in the pharmacy section.
8. Another solution targeting parents with young children, Super Puffs by Plum Organic Baby as designed to fit within the car cup holder. Bonus: It seamlessly transfers from car to stroller cup holder for added on-the-go functionality.
The car cup holder – it’s not just for drinks anymore. Do you have a favorite product you would you like to see in your car cup holder?