“We’ve been doing work in the wet wipes packaging field for ten years and we’ve spent the last year talking to consumers about beauty and hard surface cleaning wipes,” said Steve Callahan, President of Perimeter Brand Packaging. “Because of this, we have a significant amount of insight into the consumer’s mind regarding wipes and are thrilled to be able to share some of those insights at WOW.”
This year WOW focused on several different sectors of the nonwoven industry, like Healthcare, North American and European trends, and Technology and Additives. Callahan was invited to speak on how “Consumer Insights Drive New Packaging Solutions”.
“By studying consumer insights, we can learn more about their behaviors,” said Callahan. “That means we can provide packaging solutions for wipes that better fit within their current lifestyles, therefore find new opportunities to drive consumption of wipes.”
Perimeter has recently launched several new on the go wet wipes products: Standup, Webster and Pebble. During Callahan’s session Perimeter shared a case study with consumer research and videos that led them to their packaging design decisions for the three new packaging solutions.
Perimeter recently announced that they reached a one year milestone, having worked with 10,000 consumers in the past year.