Snack Packaging that Combines Two Products into One

Combination snack cups have come a long way since the classic Kraft cracker and cheese spread Handi-Snacks of the 1980s, and nostalgic Betty Crocker’s cookie and frosting Dunk-a-Roos of the 1990s. Consumers are on the go now more than ever, and snack foods are mobilizing. Combination packaging, or two-in-one dual packaging, is a great way to get products that are not on-the-go friendly, like hummus or cereal, to be used away from home. Pairing these products with a more useable snack food item makes combination packaging an easy on-the-go grab for consumers.

 

A round-up of current two-in-one snack up packaging:

2-in-1 Packaging: On the Go Snack Cups

 

 

1. Snack cups by Sabra are available in several combinations, such as hummus /pretzels or chips /salsa.

2. New Jif To Go Dippers offer a canister of pretzels with a dipping cup of regular peanut butter or chocolate peanut butter.

3. Tribe’s new hummus and pita chips tube is a quick grab-and-go snack solution.

4. Twix Shake’n’Snack provides an easy way for Twix-lovers to enjoy the treat and milk together, or make a milkshake.

5. Nutella & Go! comes with cookie-like breadsticks and offers consumers a convenient, and tasty, way to take their Nutella hazelnut spread on the go.

6. YoCrunch and Kellogg’s cereal paired up to create a number of new cereal bowls – available in Special K, Fruit Loops, and Frosted Flakes. The yogurt cup has previously been available with such toppings as Oreo cookies and M&Ms.

 

What do you expect we will see next in combination packaging?

 

 

 

Packaging Roundup: Brands Use Packaging to Boast Protein

Bodybuilders have long been the target audience for protein, but in recent years the market has opened up to the everyman. The average consumer is more aware of the benefits of protein than they were a few years ago and, as a result, there are new faces in the world of protein: The Dieter, the Fitness Focused, and the Office Worker.

In the last year, brands have been emphasizing protein benefits in a major way. Even the Wall Street Journal published an article about the trend of protein: When the Box Says ‘Protein,’ Shoppers Say ‘I’ll Take It’. Sometimes brands will alter a product’s ingredient makeup to provide more protein, like the new Cheerio’s Protein cereal, and many other times the brand simply visually emphasizes how much protein the product already contains, like So Delicious Almond Milk.

Trend: Protein in PackagingWhile developing BlenderPak at Perimeter, we worked with a lot of consumers who actively use protein powder. It became apparent that consumers are looking for easy and convenient ways to incorporate protein into their life.

We also learned that 66% of consumers who actively use protein powder use it away from home. This led to the development of BlenderPak – a portable protein shake packaging solution that offers consumers a no-mess, just-add-water solution for taking protein powder away from home.

BlenderPak_2

How do you take your protein on the go?

 

Packaging Finds a Home in Car Cup Holders

car cup packaging

Earlier this month fast food chain Kentucky Fried Chicken (KFC) launched their new KFC GO Cup – designed to fit in 83% of car cup holders. While it’s not a new concept, it’s one with a sizeable marketing campaign behind it.

More and more brands are acutely aware of the growing On the Go lifestyle their consumers have, and are developing new products to make sure their brand are not being left at home. Designing a solution around the car cup holder is a path many brands choose in hopes of breaking through from “have-it-at-home” to “need-it-on-the-road”.

Here are 8 packaging solutions we think are doing cup holder packaging right:

1. The KFC Go Cup lets consumers choose from five different ways to fill up their Go Cup – from hot wings to potato wedges. Providing, what they call, “the perfect on the go snack”.

2. Following suit to the Go-Pak! cups from Nabisco (available in Mini Oreos and Mini Cheese Nips), Kellogg’s began offering Cheez-It snacks and Fudge Stripes original cookies in a grab-and-go snack cup earlier this year.

3. Spic and Span offers their consumers a cup holder size canister for specialty wet wipes made for leather car interior and seats.

4. Eclipse is just one of many chewing gum brands that have ensured a dedicated place in the car with the popular flip-top canister solution.

5. While retaining a small bit resemblance to the classic square cardboard cube, Puff’s tissues specifically call out it’s new “Car Cup” with an icon and special labeling in case consumers don’t make the connection.

6. Sani-Hands for Kids wet wipes provide car-pooling parents with an on the go car cup for easy access to anti-bacterial wipes while out and about.

7. Similar to the chewing gum canisters that populate the grocery store check-out lines, Hall Cough Drops can now be found in a similar packaging solution available in the pharmacy section.

8. Another solution targeting parents with young children, Super Puffs by Plum Organic Baby as designed to fit within the car cup holder. Bonus: It seamlessly transfers from car to stroller cup holder for added on-the-go functionality.

The car cup holder – it’s not just for drinks anymore. Do you have a favorite product you would you like to see in your car cup holder?