Treats to Go! Dog Bones Packaging Gets Mobile

On the Go Dog Treat Dispenser

Big Heart Treats to Go Dispensers at PetSmart in Pup-Peroni, Milkbone, and Nature’s Recipe

 

We all know the phrase see Spot run. Even the youngest of children know that dogs are always on the go.

With daily walks, and the occasional trip to parks, hikes, or errands around town, consumers that own dogs are regularly away from home with their pet. Many of them choose to bring dog treats with them, as a reward or training tool.

Recognizing this large consumer sector, Big Heart Pet Brands recently launched a new on the go pet treat dispenser with PetSmart. The hand-held dispenser has a re-closable lid that slides open to easily dispense treats with one hand. The rigid container protects treats from crushing and can be clipped to a dog leash.

Big Heart is advertising this “convenient, portable, and mess-free” dog treat dispenser to use on walks and hikes, your backyard and parks, on road trips and vacations, and for training your pet.

Considering consumers are always taking their dogs on the go, there is surprisingly little when it comes to single-serve or on-the-go packaging. A few brands provide individually wrapped dog bones or treats, but most brands sell their pet treats in large boxes, pouches, or plastic canisters not suited to using away from home.

Traditional Pet Treat Packaging:

On the Go Dog Treat Dispenser

  Individually Wrapped Pet Treats:

On the Go Dog Treat Dispenser

Zuke’s    Purina   Greenies    Blue Buffalo

As a result, most consumers are forced to come up with their own solution. Most often they keep a few dog treats in their pocket – which only leads to a crumbly mess discovered a day or two later. Some consumers purchase secondary products designed to take pet treats on the go. There are many drawstring or velcro bags available to fill with pet treats and carry with you while walking your pet.

On the Go Dog Treat Dispenser

Sierra Trading Post Red Traveler Food Kit     The Container Store Pet Travel-Tainer      Drawstring Treat Pouch

Some consumers go one step further with their pet treat gadgets. There are a number of specialty items that incorporate treat containers into leashes or ask that the dog-owner wear a belt or fanny pack to carry treats with them.

On the Go Dog Treat Dispenser

Leash Plus     Outward Hound LeashMate    Doog Mini Belt    Paws Galore Fanny Pack

As you can see, pet treat brands offer little-to-no on-brand solutions away from home and most consumers are forced to find a secondary, or even homemade solution.

How do you take pet treats on the go?

Snack Packaging that Combines Two Products into One

Combination snack cups have come a long way since the classic Kraft cracker and cheese spread Handi-Snacks of the 1980s, and nostalgic Betty Crocker’s cookie and frosting Dunk-a-Roos of the 1990s. Consumers are on the go now more than ever, and snack foods are mobilizing. Combination packaging, or two-in-one dual packaging, is a great way to get products that are not on-the-go friendly, like hummus or cereal, to be used away from home. Pairing these products with a more useable snack food item makes combination packaging an easy on-the-go grab for consumers.

 

A round-up of current two-in-one snack up packaging:

2-in-1 Packaging: On the Go Snack Cups

 

 

1. Snack cups by Sabra are available in several combinations, such as hummus /pretzels or chips /salsa.

2. New Jif To Go Dippers offer a canister of pretzels with a dipping cup of regular peanut butter or chocolate peanut butter.

3. Tribe’s new hummus and pita chips tube is a quick grab-and-go snack solution.

4. Twix Shake’n’Snack provides an easy way for Twix-lovers to enjoy the treat and milk together, or make a milkshake.

5. Nutella & Go! comes with cookie-like breadsticks and offers consumers a convenient, and tasty, way to take their Nutella hazelnut spread on the go.

6. YoCrunch and Kellogg’s cereal paired up to create a number of new cereal bowls – available in Special K, Fruit Loops, and Frosted Flakes. The yogurt cup has previously been available with such toppings as Oreo cookies and M&Ms.

 

What do you expect we will see next in combination packaging?

 

 

 

Packaging Roundup: Brands Use Packaging to Boast Protein

Bodybuilders have long been the target audience for protein, but in recent years the market has opened up to the everyman. The average consumer is more aware of the benefits of protein than they were a few years ago and, as a result, there are new faces in the world of protein: The Dieter, the Fitness Focused, and the Office Worker.

In the last year, brands have been emphasizing protein benefits in a major way. Even the Wall Street Journal published an article about the trend of protein: When the Box Says ‘Protein,’ Shoppers Say ‘I’ll Take It’. Sometimes brands will alter a product’s ingredient makeup to provide more protein, like the new Cheerio’s Protein cereal, and many other times the brand simply visually emphasizes how much protein the product already contains, like So Delicious Almond Milk.

Trend: Protein in PackagingWhile developing BlenderPak at Perimeter, we worked with a lot of consumers who actively use protein powder. It became apparent that consumers are looking for easy and convenient ways to incorporate protein into their life.

We also learned that 66% of consumers who actively use protein powder use it away from home. This led to the development of BlenderPak – a portable protein shake packaging solution that offers consumers a no-mess, just-add-water solution for taking protein powder away from home.

BlenderPak_2

How do you take your protein on the go?