Snack Packaging that Combines Two Products into One

Combination snack cups have come a long way since the classic Kraft cracker and cheese spread Handi-Snacks of the 1980s, and nostalgic Betty Crocker’s cookie and frosting Dunk-a-Roos of the 1990s. Consumers are on the go now more than ever, and snack foods are mobilizing. Combination packaging, or two-in-one dual packaging, is a great way to get products that are not on-the-go friendly, like hummus or cereal, to be used away from home. Pairing these products with a more useable snack food item makes combination packaging an easy on-the-go grab for consumers.

 

A round-up of current two-in-one snack up packaging:

2-in-1 Packaging: On the Go Snack Cups

 

 

1. Snack cups by Sabra are available in several combinations, such as hummus /pretzels or chips /salsa.

2. New Jif To Go Dippers offer a canister of pretzels with a dipping cup of regular peanut butter or chocolate peanut butter.

3. Tribe’s new hummus and pita chips tube is a quick grab-and-go snack solution.

4. Twix Shake’n’Snack provides an easy way for Twix-lovers to enjoy the treat and milk together, or make a milkshake.

5. Nutella & Go! comes with cookie-like breadsticks and offers consumers a convenient, and tasty, way to take their Nutella hazelnut spread on the go.

6. YoCrunch and Kellogg’s cereal paired up to create a number of new cereal bowls – available in Special K, Fruit Loops, and Frosted Flakes. The yogurt cup has previously been available with such toppings as Oreo cookies and M&Ms.

 

What do you expect we will see next in combination packaging?

 

 

 

New Portable Package Shakes Up Powdered Beverages Category

Perimeter’s new packaging solution for powder drink mix, BlenderPak, increases usage occasions, on-the-go consumption and stands-out on shelf

BlenderPak_1NORTHBOROUGH, MA, May 28, 2014 – Perimeter Brand Packaging has announced the launch of BlenderPak, an on-the-go solution for consumers who use powder drink mix products. Based on extensive consumer research, BlenderPak is designed to increase new usage occasions and invite more users to the powder category. BlenderPak is a patent pending single-serve, just-add-water package with a rigid fitment inside that acts both as a gripping structure and mixing ball.

“Consumers are increasingly looking for on-the-go products. The only portable solution for many powdered products are small on-the-go powder sticks the consumer needs to add to a water bottle. But, adding powder to water is not the best mixing method. It’s better to start with the powder and then add water for a well-mixed beverage. This led us to design this new breakthrough product,” said Steve Callahan, President of Perimeter Brand Packaging. “BlenderPak provides powder users a way to drink a fresh, cold drink whenever and wherever they want. While ready-to-drink shakes are convenient, keeping them cold all day, while on the go, is a challenge.”

BlenderPak is an ideal solution for many powdered products that need to be mixed with water, such as protein, meal replacement, nutraceuticals, sugared beverages, and other powdered mix products. The unique MixingMeshTM technology helps break up the clumps of powder and deliver a smooth shake. The pouch is pre-filled with one serving of powder, so the consumer only needs to fill it with water, shake and drink.BlenderPak_3

“Anyone who drinks powdered mixes will tell you that a clumpy beverage is a terrible experience,” said Callahan. “The MixingMeshTM technology makes sure consumers have a smooth beverage every time.”

In the development and consumer insights process, Perimeter worked with active protein powder consumers in both the concept and final design verification phases. The reaction from consumers was clear – consumers want to make healthy choices and they say the convenience of BlenderPak will help them do that. There’s good news for brands too. Consumers said because BlenderPak is convenient, they would drink these powdered mixes more often and in more places.

“There have been times when I’ve forgotten my blender bottle and craved the protein, but I just skipped it” said one consumer. “If I had something like this, I’d probably drink protein seven times a week [versus just a few].”

In conjunction with ORC International, a global market research firm, Perimeter’s Consumer Insights team conducted a study among 1000 consumers, in addition to one-on-one sessions with fifty heavy protein powder users who tried the product.

BlenderPak_2The study revealed that 66% of powder users drink the product away from home at least four times a week. Consumers revealed five ideal elements they want for taking powder away from home:

  1. Eliminate the measuring scoop
  2. No mess or clean-up
  3. Mix it well (minimize the clumps of powder)
  4. Make the shake cold, regardless of time and place
  5. Make it a portable solution

“Convenience is king for consumers,” said Callahan. “BlenderPak is an easy way for powder brands to reach consumers and make it easier to consume their products away from home.”

BlenderPak is a market-ready packaging solution. Perimeter will be engaging with leading brands to commercialize this new-to-world solution. Perimeter Brand Packaging will be demonstrating BlenderPak at the Ingredients Marketplace show in New York City and Global Pouch Forum in Fort Lauderdale, where Callahan will be speaking. To arrange a meeting or learn more visit www.perimeterbp.com/blenderpak.

About Perimeter Brand Packaging

Perimeter Brand Packaging manufactures packaging for leading consumer brands. They connect with consumers to develop and produce market-ready packaging solutions that offer a better way, stand out on shelf and deliver business results for their customers.  Learn more at perimeterbp.com.

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Media Contact:
Katharine Carlson
Marketing Communications Manager
katharine.carlson@perimeterbp.com

Packaging Innovation Round-Up: Mixed Drinks On the Go

Last week we shared a round-up of innovative packaging solutions that are inviting consumers to take wine on-the-go. Similar to the wine category, many brands that sell shots, mixed drinks, and cocktails are also providing consumers with portable ways to mix drinks.

Here’s a round-up of 7 packaging solutions that provide consumers with the ability to consume liquor or mix drinks away from home:

Innovative Mixed Drinks Packaging Solutions

1. LIQs is targeting millenials with these premium ready-to-drink shots available in four flavors, such as Vodka Lychee Grapefruit. A peel-off lid and 50mL plastic shotglass makes this an easily portable solution.

2. Triple Crown whiskey is one of the first leading brands to offer their product in a single-serve pouch. Also offering a way to precisely measure, the pouches are available in single-shot and double shot sizes. According to their website, “now you can grip, rip and sip your favorite single serve cocktails with ease.”

3. With a familiar pop-top, BuzzBallz Mixed Drinks offers consumers a fun, plastic bubble-like can. The packaging innovation is being touted as unbreakable, freezable, and also floatable – a perfect addition to summer water activities.

4. Funkin Mixers resealable pouches offer mixed drink novices an easy way to create their favorite drinks without a bartender. In some locations, Funkin Peach Bellini pouches are being sold as a trial item attached to bottles of champagne so consumers can try to product for free.

5. Many brands of mixed drinks, including Cordina, Parrot Bay, and Smirnoff, are offering their product in these ready-to-drink, freezable, and portable direct-to-mouth pouches.

6. Shotpak Cocktails takes all the guesswork out of making mixed drinks. These ready-to-drink shots are available in single-serve pouches with a tear-off lid, making it an easily portable packaging solution.

7. PocketShot provides another portable and precisely measured way for consumers to mix drinks easily away from home.

Would you try any of these packaging solutions for mixed drinks?