Packaging Roundup: Fresh Produce On the Go

fresh-produce-on-the-go

1. Cheeriots Ready to Eat Snacking Tomatoes

2. Green Giant Fresh Baby Broccoli

3. Green Giant Baby Carrot Snack Pack and Bolthouse Farms Baby Carrot Snack Bags

4. Mott’s Sliced Apples Snack Packs

5. Pearls Black Pitted Olives to Go

6. BerryQuick Blueberry Snack Packs

7. Baloian Farms Sweet Mini Peppers with ranch dressing On the Go Snack Cup

For a long time, apples, oranges, and bananas have ruled the roost when it comes to fresh produce on-the-go. Most fruits and vegetables require cleaning, peeling, or need protection from squishing – hardly a grab-and-go ideal. For snack-pack sized packaging solutions, mini boxes of raisins or of syrupy cups of fruit salad have been the standard.

While consumers have lots of healthy on-the-go options when it comes snacks like nuts, or pureed smoothie-like drinks full of fruits and vegetables, there haven’t been many offerings for snack-size servings of fresh produce. Recently we’ve noticed a number of brands coming out with individual portions of fruits and vegetables. With many dip brands (such as Sabra hummus and salsa, Jif peanut butter, and Wholly Guacamole dip) coming out in their own on-the-go cups, it seems natural that prepared fruits and veggies would follow.

What’s the easiest way to take fresh fruits and vegetables on the go?

Snack Packaging that Combines Two Products into One

Combination snack cups have come a long way since the classic Kraft cracker and cheese spread Handi-Snacks of the 1980s, and nostalgic Betty Crocker’s cookie and frosting Dunk-a-Roos of the 1990s. Consumers are on the go now more than ever, and snack foods are mobilizing. Combination packaging, or two-in-one dual packaging, is a great way to get products that are not on-the-go friendly, like hummus or cereal, to be used away from home. Pairing these products with a more useable snack food item makes combination packaging an easy on-the-go grab for consumers.

 

A round-up of current two-in-one snack up packaging:

2-in-1 Packaging: On the Go Snack Cups

 

 

1. Snack cups by Sabra are available in several combinations, such as hummus /pretzels or chips /salsa.

2. New Jif To Go Dippers offer a canister of pretzels with a dipping cup of regular peanut butter or chocolate peanut butter.

3. Tribe’s new hummus and pita chips tube is a quick grab-and-go snack solution.

4. Twix Shake’n’Snack provides an easy way for Twix-lovers to enjoy the treat and milk together, or make a milkshake.

5. Nutella & Go! comes with cookie-like breadsticks and offers consumers a convenient, and tasty, way to take their Nutella hazelnut spread on the go.

6. YoCrunch and Kellogg’s cereal paired up to create a number of new cereal bowls – available in Special K, Fruit Loops, and Frosted Flakes. The yogurt cup has previously been available with such toppings as Oreo cookies and M&Ms.

 

What do you expect we will see next in combination packaging?

 

 

 

Packaging Innovation Round-Up: Mixed Drinks On the Go

Last week we shared a round-up of innovative packaging solutions that are inviting consumers to take wine on-the-go. Similar to the wine category, many brands that sell shots, mixed drinks, and cocktails are also providing consumers with portable ways to mix drinks.

Here’s a round-up of 7 packaging solutions that provide consumers with the ability to consume liquor or mix drinks away from home:

Innovative Mixed Drinks Packaging Solutions

1. LIQs is targeting millenials with these premium ready-to-drink shots available in four flavors, such as Vodka Lychee Grapefruit. A peel-off lid and 50mL plastic shotglass makes this an easily portable solution.

2. Triple Crown whiskey is one of the first leading brands to offer their product in a single-serve pouch. Also offering a way to precisely measure, the pouches are available in single-shot and double shot sizes. According to their website, “now you can grip, rip and sip your favorite single serve cocktails with ease.”

3. With a familiar pop-top, BuzzBallz Mixed Drinks offers consumers a fun, plastic bubble-like can. The packaging innovation is being touted as unbreakable, freezable, and also floatable – a perfect addition to summer water activities.

4. Funkin Mixers resealable pouches offer mixed drink novices an easy way to create their favorite drinks without a bartender. In some locations, Funkin Peach Bellini pouches are being sold as a trial item attached to bottles of champagne so consumers can try to product for free.

5. Many brands of mixed drinks, including Cordina, Parrot Bay, and Smirnoff, are offering their product in these ready-to-drink, freezable, and portable direct-to-mouth pouches.

6. Shotpak Cocktails takes all the guesswork out of making mixed drinks. These ready-to-drink shots are available in single-serve pouches with a tear-off lid, making it an easily portable packaging solution.

7. PocketShot provides another portable and precisely measured way for consumers to mix drinks easily away from home.

Would you try any of these packaging solutions for mixed drinks?