Packaging Solutions with Integrated Scrubbing Technology

This month Tide launched their new Tide Ultra Stain Release product. Not only is it a new product, but the bottle is the first to be available with Tide’s new pre-treat Zap Cap. The Zap Cap was designed to help apply the stain release gel acting as a helpful bristled scrubber and detergent spreader.

While they aren’t a lot of products in the market with built-in scrubbing technology, like the Zap Cap, there are a handful of stand-out products in the cleaning and personal care categories that carry this packaging trend.

In addition, Tide Ultra Stain Release is the first Tide laundry product to come with a pre-treat Zap! Cap that can be used to get detergent into stains pre-wash to enhance stain removal. This unique feature makes Tide Ultra Stain Release a 2-in-1 detergent with both a pre-treater and a detergent. The cap features two textures: bristles for deep down scrubbing and a flatter portion to spread the detergent around, enhancing stain removal. – See more at: http://news.pg.com/press-release/pg-corporate-announcements/tide-hunt-find-americas-messiest-foods#sthash.DoaPY6KJ.dpuf

Packaging Solutions with Integrated Scrubbing Technology

1. Carbona Carpet Cleaners come with a brush-top applicator for their carpet cleaner and pet stain and odor remover products.

2. Tide Ultra Stain Release features the new Zap Cap, which Tide says is “a unique pre-treat cap with scrubbing bristles to provide a deep-down, pre-treat option. The cap features two textures; bristles for deep down scrubbing and a flatter portion to spread the detergent around.”

Watch the new Zap Cap in action:

3. The Mr. Clean Magic Eraser Kitchen Scrubber is another form of a product that comes with a built-in scrubbing applicator. Sandwiched between two tough sponges is a layer of Mr. Clean cleaning solution and Dawn soap cleaning technology.

4. Garnier’s The Brusher Gel Cleanser features a soft exfoliator tip to massage the product into consumer’s skin.

5. Go 360° Clean Deep Exfoliating Scrub by L’Oreal comes with the “scrublet”. They say the “easy-to-use: Scrublet™ cleanses pore-by-pore with a fuss-free cleansing process.”

Would you use any of these scrubbing technology products?

Mr. Clean® Magic Eraser® Kitchen Scrubber: With the grease fighting power of Dawn®, it removes three times more greasy kitchen mess per swipe than the leading all-purpose bleach spray cleaner – See more at: http://news.mrclean.com/press-release/mr-clean-celebrates-milestone-it-produces-its-1-billionth-mr-clean-magic-eraser#sthash.PrXKVniN.dpuf
Mr. Clean® Magic Eraser® Kitchen Scrubber: With the grease fighting power of Dawn®, it removes three times more greasy kitchen mess per swipe than the leading all-purpose bleach spray cleaner – See more at: http://news.mrclean.com/press-release/mr-clean-celebrates-milestone-it-produces-its-1-billionth-mr-clean-magic-eraser#sthash.PrXKVniN.dpuf
Mr. Clean® Magic Eraser® Kitchen Scrubber: With the grease fighting power of Dawn®, it removes three times more greasy kitchen mess per swipe than the leading all-purpose bleach spray cleaner – See more at: http://news.mrclean.com/press-release/mr-clean-celebrates-milestone-it-produces-its-1-billionth-mr-clean-magic-eraser#sthash.PrXKVniN.dpuf

Innovating to find the Sweet Spot in Sugar Packaging

Innovating to find the Sweet Spot in Sugar Packaging - Domino Pourable Sugar Bottle

The baking aisle, an area of the grocery store historically dominated by paper bags, continues to churn out unique and innovative packaging solutions.

This month Domino sugar, a leading U.S. brand in the sugar category, released a new table-friendly, flip-top-lid packaging solution earlier this month. The bottle is ergonomically shaped for easy gripping and aims to replace the sugar bowl. The new canister was also released in the C&H Sugar brand, which is  primarily sold in the western United States.

“As we continue to focus on the needs of our consumers, we are certain that these well-designed bottles are a convenient and attractive sweetener solution,” explains Domino Foods president and CEO Brian O’Malley.  “The tall and graceful shape fits securely in the hand, allowing the consumer to easily open and dispense the sugar directly onto their food or into drinks, without needing the help of an additional spoon. In addition, the patent-pending flip-top lid snaps shut, preserving the freshness of this trusted product.”

This unique bottle-shape joins the on-the-go sweeteners we wrote about as sugar packaging that stands out and provides brand differentiation on-shelf in the baking aisle.

Domino is  no stranger to innovating in the category. Just a few years ago the brand launched a re-fillable 4-lb. canister with a lid.

Innovating to find the Sweet Spot in Sugar Packaging - Domino Sugar Packaging

But Domino isn’t the first brand hoping to replace the sugar bowl. Truvia, a sweetener, debuted a sugar-bowl-like rigid packaging solution in 2010.

Innovating to find the Sweet Spot in Sugar Packaging - Truvia Packaging

Organic and specialty sugars tend to be provided in pouches with a re-sealable top. Truvia innovates again in this category, being one of the only brands who adds a spout for pouring.

sugar-pouch-packaging

We can also look outside the U.S. sugar market to find innovation. Such as the easy dispensing “pour and store” jug from leading Australian sugar provider CSR, an easy-to-pour packaging similar to a milk carton from Swiss sugar brand Cukier Królewski, or the small rigid tabletop packaging from Thailand all shown below.

unique-sugar-packaging

Another unique option is the Redi-Measure pouches from Imperial Sugar, a U.S. sugar producer in the Southern states. One box comes with 12 pre-measured packets that each contain 1/4 cup of firmly packed brown sugar.

Interestingly enough, we’ve seen very little innovation cross-over to the other leader of the baking goods aisle – flour.

What packaging innovation do you think will come next for sugar and other baking ingredients?

Evolution of the Campbell’s Soup Packaging

The soup can is one of the most iconic piece of packaging from the last 100 years, popularized through Andy Warhol’s pop art interpretation in the 1960s. In honor of the 50 year anniversary, which occurred last year in 2012, Campbell’s released a limited edition version of their classic soup in a specialty label.

Campbell’s has been making canned soup since the 1870s, and in recent years, have become well-known for pushing the packaging innovation envelope for their products. Other companies over the years have provided soup in cardboard cartons with a snap-close spout, but there has been no real innovation that introduced new usage occasions until the last ten years.

Targeting the teen market, the microwavable, ready-to-eat cup of soup, “Soup On the Go” (Originally introduced as “Soup at Hand”) was introduced to the marketing in 2003 and is now available in all their classic flavors like Tomato, Chicken and Stars, and New England Clam Chowder.

“Soup on the Go -Our heat-and-go cups let you enjoy delicious sippable soups–anywhere, anytime.” says the Campbell’s website.

The microwavable cup concept was also extended to their “Chunky” line of soups for heartier “M’m M’m Good to Go” bowl convenience.

Then in August 2012 Campbell’s launched Campbell’s GO! – well-known to the packaging world as the soup-in-a-pouch. A microwaveable pouch with cool finger-touch-points, the brand introduced six new unique flavors to the market: Creamy Red Pepper with Smoked Gouda, Coconut Curry, and Moroccan Style Chicken, to name a few, were all created to target the Millennial generation.

Most recently, in September 2013, the brand announced they would be launching Campbell’s Soup in K-Cups – “Campbell’s Fresh Brewed Soup” – utilizing the popular single-serve, single-touch Keurig Coffee machine to facilitate an easy just-add-water lunch option.

“Snacking is a growing behavior among U.S. consumers, with more than half snacking multiple times a day. Consumers are also looking for snacks that serve as mini-meals to satisfy hunger, and there is an increasing need for ultra convenient options. Campbell’s Fresh-Brewed Soup was designed to meet that consumer need,” said the company in a press release announcing the product.

Earlier this year the company announced they would be released 200 new products in 2014. They’ve already managed to free soup from the microwave with their new Fresh Brewed Soup concept, where will they go next?