Food Packaging Aims to Make Less Mess


The kitchen is one of the places in the home consumers interact with packaging most frequently. It also is a source of frustration for consumers because of packaging that spills, leaks, requires a spoon to access the product, or provides no way to close the package. Here’s a round-up of six products that provide a cleaner way to access food products with less mess.

1. One of the world’s favorite chocolate-y condiments, Nutella, is now available in a squeezable bottle. The only problem is that you no longer have an excuse to lick the spoon.

2. Breaking out of the can, Heinz tomato-based beans is available in a “fridge pack” with a lid that, unlike the tin can, allows you to reseal the product.

3. Campbell’s cream stock comes with a plastic closure that allows you to seal the product between uses.

4. The Flavor Infusers from French’s have a unique top to allows you to better inject the marinade into your meats without a messy baster.

5. No need to dig into the large tub of yogurt with a spoon. This carton from Activia provides an easier way to pour yogurt for all your cooking needs.

6. Pons extra virgin olive oil for kids comes with an easy dispensing spout to prevent the normal glugging (and spilling) of olive oil.

We’re always looking for packaging inspiration. See more of our favorite Less Mess packaging solutions on Pinterest.

Evolution of the Campbell’s Soup Packaging

The soup can is one of the most iconic piece of packaging from the last 100 years, popularized through Andy Warhol’s pop art interpretation in the 1960s. In honor of the 50 year anniversary, which occurred last year in 2012, Campbell’s released a limited edition version of their classic soup in a specialty label.

Campbell’s has been making canned soup since the 1870s, and in recent years, have become well-known for pushing the packaging innovation envelope for their products. Other companies over the years have provided soup in cardboard cartons with a snap-close spout, but there has been no real innovation that introduced new usage occasions until the last ten years.

Targeting the teen market, the microwavable, ready-to-eat cup of soup, “Soup On the Go” (Originally introduced as “Soup at Hand”) was introduced to the marketing in 2003 and is now available in all their classic flavors like Tomato, Chicken and Stars, and New England Clam Chowder.

“Soup on the Go -Our heat-and-go cups let you enjoy delicious sippable soups–anywhere, anytime.” says the Campbell’s website.

The microwavable cup concept was also extended to their “Chunky” line of soups for heartier “M’m M’m Good to Go” bowl convenience.

Then in August 2012 Campbell’s launched Campbell’s GO! – well-known to the packaging world as the soup-in-a-pouch. A microwaveable pouch with cool finger-touch-points, the brand introduced six new unique flavors to the market: Creamy Red Pepper with Smoked Gouda, Coconut Curry, and Moroccan Style Chicken, to name a few, were all created to target the Millennial generation.

Most recently, in September 2013, the brand announced they would be launching Campbell’s Soup in K-Cups – “Campbell’s Fresh Brewed Soup” – utilizing the popular single-serve, single-touch Keurig Coffee machine to facilitate an easy just-add-water lunch option.

“Snacking is a growing behavior among U.S. consumers, with more than half snacking multiple times a day. Consumers are also looking for snacks that serve as mini-meals to satisfy hunger, and there is an increasing need for ultra convenient options. Campbell’s Fresh-Brewed Soup was designed to meet that consumer need,” said the company in a press release announcing the product.

Earlier this year the company announced they would be released 200 new products in 2014. They’ve already managed to free soup from the microwave with their new Fresh Brewed Soup concept, where will they go next?

Olives Move Out of the Glass Jar with New On the Go Packaging

In the last month two leading olive brands have taken their product on the go. Olives, a snack food well-known for living in a glass-jar or the Mediterranean bar at Whole Foods, are ready to go on the road.

Olives on the go Packaging

Pearl’s Takes Olives to Go

Recently, the Musco Family Olive Co., a leading branded supplier of table olives in America, launched their new Olives to Go! single-serve packaging cup.

A departure from the traditional glass jar, the snack-cups are ready to eat and will create less mess because they are liquid-free. While olives are not traditionally included in the lunchbox, perhaps the launch, which coincides with the back-to-school season, seem to that in mind.

“Perfect for lunchboxes, gym bags, desk drawers, and afterschool snacking,” says the brand in the product launch press release. See the Pearl’s Olives to Go press release here.

But Pearl’s isn’t the only brand that have recently decided that olives have a place outside the home.

Oloves gives their Portable Olive Pouch a Refresh

Oloves, a UK based company, has recently relaunched their martinated olives in a portable stand-up pouch.

Formerly in a foil pouch, the brand has refreshed their single-serve olive packaging to a stand-up gusseted pouch that stands up and stands out on shelf.

“The company is targeting new channels like Convenience and on-the-go lunches to open up new markets to this low calorie, high taste snack,” says the company to PackagingDigest.

“We’re introducing Oloves as an alternative healthy alternative to be sold in the same trays, baskets and snacking sections as you would find the usual snack products,” says Matt Hunt, founder and CEO of Oloves.

Packed Loose without the Juice

While the olives on-the-go concept may be finally moving catching on, it’s by no means a new concept to the market. Mario Camacho Food’s launched this single-serve snack pouch of olives in 2011.

Will you be taking olives with you as a new on the go snack?