Snack Packaging that Combines Two Products into One

Combination snack cups have come a long way since the classic Kraft cracker and cheese spread Handi-Snacks of the 1980s, and nostalgic Betty Crocker’s cookie and frosting Dunk-a-Roos of the 1990s. Consumers are on the go now more than ever, and snack foods are mobilizing. Combination packaging, or two-in-one dual packaging, is a great way to get products that are not on-the-go friendly, like hummus or cereal, to be used away from home. Pairing these products with a more useable snack food item makes combination packaging an easy on-the-go grab for consumers.

 

A round-up of current two-in-one snack up packaging:

2-in-1 Packaging: On the Go Snack Cups

 

 

1. Snack cups by Sabra are available in several combinations, such as hummus /pretzels or chips /salsa.

2. New Jif To Go Dippers offer a canister of pretzels with a dipping cup of regular peanut butter or chocolate peanut butter.

3. Tribe’s new hummus and pita chips tube is a quick grab-and-go snack solution.

4. Twix Shake’n’Snack provides an easy way for Twix-lovers to enjoy the treat and milk together, or make a milkshake.

5. Nutella & Go! comes with cookie-like breadsticks and offers consumers a convenient, and tasty, way to take their Nutella hazelnut spread on the go.

6. YoCrunch and Kellogg’s cereal paired up to create a number of new cereal bowls – available in Special K, Fruit Loops, and Frosted Flakes. The yogurt cup has previously been available with such toppings as Oreo cookies and M&Ms.

 

What do you expect we will see next in combination packaging?

 

 

 

Packaging Roundup: Brands Use Packaging to Boast Protein

Bodybuilders have long been the target audience for protein, but in recent years the market has opened up to the everyman. The average consumer is more aware of the benefits of protein than they were a few years ago and, as a result, there are new faces in the world of protein: The Dieter, the Fitness Focused, and the Office Worker.

In the last year, brands have been emphasizing protein benefits in a major way. Even the Wall Street Journal published an article about the trend of protein: When the Box Says ‘Protein,’ Shoppers Say ‘I’ll Take It’. Sometimes brands will alter a product’s ingredient makeup to provide more protein, like the new Cheerio’s Protein cereal, and many other times the brand simply visually emphasizes how much protein the product already contains, like So Delicious Almond Milk.

Trend: Protein in PackagingWhile developing BlenderPak at Perimeter, we worked with a lot of consumers who actively use protein powder. It became apparent that consumers are looking for easy and convenient ways to incorporate protein into their life.

We also learned that 66% of consumers who actively use protein powder use it away from home. This led to the development of BlenderPak – a portable protein shake packaging solution that offers consumers a no-mess, just-add-water solution for taking protein powder away from home.

BlenderPak_2

How do you take your protein on the go?