Packaging Innovation Round-Up: Mixed Drinks On the Go

Last week we shared a round-up of innovative packaging solutions that are inviting consumers to take wine on-the-go. Similar to the wine category, many brands that sell shots, mixed drinks, and cocktails are also providing consumers with portable ways to mix drinks.

Here’s a round-up of 7 packaging solutions that provide consumers with the ability to consume liquor or mix drinks away from home:

Innovative Mixed Drinks Packaging Solutions

1. LIQs is targeting millenials with these premium ready-to-drink shots available in four flavors, such as Vodka Lychee Grapefruit. A peel-off lid and 50mL plastic shotglass makes this an easily portable solution.

2. Triple Crown whiskey is one of the first leading brands to offer their product in a single-serve pouch. Also offering a way to precisely measure, the pouches are available in single-shot and double shot sizes. According to their website, “now you can grip, rip and sip your favorite single serve cocktails with ease.”

3. With a familiar pop-top, BuzzBallz Mixed Drinks offers consumers a fun, plastic bubble-like can. The packaging innovation is being touted as unbreakable, freezable, and also floatable – a perfect addition to summer water activities.

4. Funkin Mixers resealable pouches offer mixed drink novices an easy way to create their favorite drinks without a bartender. In some locations, Funkin Peach Bellini pouches are being sold as a trial item attached to bottles of champagne so consumers can try to product for free.

5. Many brands of mixed drinks, including Cordina, Parrot Bay, and Smirnoff, are offering their product in these ready-to-drink, freezable, and portable direct-to-mouth pouches.

6. Shotpak Cocktails takes all the guesswork out of making mixed drinks. These ready-to-drink shots are available in single-serve pouches with a tear-off lid, making it an easily portable packaging solution.

7. PocketShot provides another portable and precisely measured way for consumers to mix drinks easily away from home.

Would you try any of these packaging solutions for mixed drinks?

Packaging Innovation Round-up: Wine On-the-Go

Portable Wine Packaging Innovation Round-Up

Oenophiles on the go have a lot to be excited about in recent years. Portable wine packaging has made significant strides in offering better wine packaging solutions that can be traveled with and consumed away from home. For example, starting this month several major league baseball stadiums started offering Fetzer Crimson wine in single-serve PET wine glasses for the first time.

Here’s a round-up of 8 packaging solutions that are helping wine-lovers enjoy their drink of choice away from home:

1. Zipz Wine and Fetzer Crimson teamed up to bring single-serve PET wine glasses to Major League baseball fans.

2. Oneglass is a single-use, individual serving of wine in a pouch. The perfect solution for wine-for-one, and an easily transportable packaging solution. Oneglass is currently available in France, Italy, and Japan.

3. Bandit Wines offers a re-sealable juicebox that is available in 1 liter and 500mL sizes. The light, portable, and unbreakable solution is perfect for hiking, camping, and other outdoor adventures.

4. Many brands of wine, such as Black Swan Vineyards, offer the original single serve wine option, the mini bottle.

5. Le Froglet and Wine Innovations came together to provide a glass of wine on the go – complete with a PET stemmed wine glass.

6. Nuvino has recently launched wine in a resealable pouch, or “wine without excess baggage”. The new single-serve pouch provides a way for individuals to enjoy a small serving of wine without needing to open up a whole bottle.

7. Arbor Mist Frozen Wine Cocktail Pouches are the perfect solution for any summer night. The pouch was designed to be frozen, then taken with you to serve slushy wine cocktails wherever you are. They also offer mixed drinks, like margaritas and pina coladas, in the frozen pouch form-factor.

8. Stack Wine provides a way to share wine among friends on-the-go. The shrink sleeve peels off to reveal 4 individual servings of wine that come with their own PET stemless wine glass.

 

Which one of these new portable wine packaging innovations would you like to try?