Bodybuilders have long been the target audience for protein, but in recent years the market has opened up to the everyman. The average consumer is more aware of the benefits of protein than they were a few years ago and, as a result, there are new faces in the world of protein: The Dieter, the Fitness Focused, and the Office Worker.
In the last year, brands have been emphasizing protein benefits in a major way. Even the Wall Street Journal published an article about the trend of protein: When the Box Says ‘Protein,’ Shoppers Say ‘I’ll Take It’. Sometimes brands will alter a product’s ingredient makeup to provide more protein, like the new Cheerio’s Protein cereal, and many other times the brand simply visually emphasizes how much protein the product already contains, like So Delicious Almond Milk.
While developing BlenderPak at Perimeter, we worked with a lot of consumers who actively use protein powder. It became apparent that consumers are looking for easy and convenient ways to incorporate protein into their life.
We also learned that 66% of consumers who actively use protein powder use it away from home. This led to the development of BlenderPak – a portable protein shake packaging solution that offers consumers a no-mess, just-add-water solution for taking protein powder away from home.
How do you take your protein on the go?
via Puff’s Facebook Page
“The flexible new pack that fits anywhere.”
Puff’s Tissue has decided to think outside of the box with their new SoftPack product – a traditional “box” of tissues in flexible pouch packaging. Travel-size packets of tissues have long been sold in flexible material, but this is the first time we’ve seen a full-size box of tissues escape the traditional cardboard box.
The SoftPack can squish into smaller spaces – like the pocket of a car door, the glove compartment, the bottom of a backpack, or a diaper bag. The traditional cardboard tissue box can get crumpled, squashed, or even wet, when it’s used away from home. The new SoftPack will help protect tissues while on the go and help consumers store them in small or convenient locations.
Puff’s SoftPack isn’t the only product to kick the classic cardboard box to the curb in favor of flexible packaging. While many products have made the switch to pouches, most of those products are liquid-based. We haven’t seen a lot of change-over in the dry-goods space until now.
While it may not be the new standard, we are seeing many brands offers products, historically available in a cardboard box, in the new flexible packaging form factors.
What products do you use that have moved from a cardboard box to a pouch?
This month Tide launched their new Tide Ultra Stain Release product. Not only is it a new product, but the bottle is the first to be available with Tide’s new pre-treat Zap Cap. The Zap Cap was designed to help apply the stain release gel acting as a helpful bristled scrubber and detergent spreader.
While they aren’t a lot of products in the market with built-in scrubbing technology, like the Zap Cap, there are a handful of stand-out products in the cleaning and personal care categories that carry this packaging trend.
1. Carbona Carpet Cleaners come with a brush-top applicator for their carpet cleaner and pet stain and odor remover products.
2. Tide Ultra Stain Release features the new Zap Cap, which Tide says is “a unique pre-treat cap with scrubbing bristles to provide a deep-down, pre-treat option. The cap features two textures; bristles for deep down scrubbing and a flatter portion to spread the detergent around.”
Watch the new Zap Cap in action:
3. The Mr. Clean Magic Eraser Kitchen Scrubber is another form of a product that comes with a built-in scrubbing applicator. Sandwiched between two tough sponges is a layer of Mr. Clean cleaning solution and Dawn soap cleaning technology.
4. Garnier’s The Brusher Gel Cleanser features a soft exfoliator tip to massage the product into consumer’s skin.
5. Go 360° Clean Deep Exfoliating Scrub by L’Oreal comes with the “scrublet”. They say the “easy-to-use: Scrublet™ cleanses pore-by-pore with a fuss-free cleansing process.”
Would you use any of these scrubbing technology products?