Packaging that does the work for you. Sounds like a dream, doesn’t it?
While we might be a long way away from the packaging cleaning the kitchen floor for you, the packaging industry has certainly made strides in other ways.
New packaging solutions come with built-in measuring and dispensing technology so consumers no longer have to use a separate device to measure out the amount of needed product.
A new product, Mr. Clean Liquid Muscle, a multi-purpose cleaner launched this year on January 1, 2014 with a massive cleanup in New York City’s Times Square. According to P&G, “the unique auto-stop cap ensures that you get the right amount of product you need to clean.”
See the auto-stop cap in action:
Also found in the household cleaners aisle is the Libman Freedom hardwood floor cleaner.
Since the Libman concentrated cleaner is poured into a spray mop, exact measurements are needed. The squeeze-top bottle allows consumers to “just a quick squeeze for the perfect dose”, which can be poured from the measuring cap.
See the Libman squeeze-top in action:
We have our own solution called Freehand, a “measure as you pour” device. Freehand allows you to measure how much liquid is being poured out by the use of a clear indicator. The consumer can easily dispense the recommended quantity of product, or adjust to their personal preferences.
See Freehand in action:
While they might not replace your chores, solutions that help consumers measure and dispense product are just one way that packaging can make life easier.
Do you know of other packaging solutions that have built-in measuring technology?
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Few people have a rigid morning beauty regiment. For most people, using personal care products are an afterthought as they are rushing to the next task of their day. Because of this, personal care products should be easy to open and quick to use. Here’s a round-up of six personal care products that provide a easy dispensing solutions.
1. This hair care product from Garnier Fructis comes equipped with an easy open lid. The lid has winged sides to make the product easier to grip and open with wet hands.
2. A new line of sunscreen from Sun Bum comes in an easy-grip textured bottles so the product doesn’t slip out of slick or sweaty hands.
3. The new no-mess powder spray from Gold Bond makes this classic product easier to dispense and accurately apply.
4. Maybelline’s Age Rewind eraser comes with a soft-touch application tip for easy and comfortable product application directly to the face.
5. The new spray-and-go lotions from Vaseline provide easy dispensing and quick application.
6. Lifestyle’s personal lubricant is available with an easy dispensing pump providing product control and less mess.
We’re always looking for packaging inspiration. See more of our favorite Easy Dispensing packaging solutions on Pinterest.
As the old saying goes, “out of sight, out of mind”. Most products live in the pantry, a closet, or a cabinet. Here’s a round-up of six products that have managed to stay within arm’s reach by successfully encouraging the consumer to “leave it out”.
1. The Windex Touch-Up shapely container is pleasing to look at, and the functional push-down dispenser provides easy access when you most need it.
2. The colorful new offerings of lubricants from Trojan are being touted as discreet, but “counter-worthy”.
3. Method partners with famous designers like fashion designer Orla Kiely to provide consumers with fun decorative packaging they want to see in their home.
4. Kikkoman released an anniversary addition of their product with fun stripes – another example of fun decorative packaging.
5. Instead of pouring your microwave popcorn into a bowl, Orville Redenbacher has a new way to share your popcorn and they call it the Pop Up Bowl.
6. Glade air fresheners are refillable and the packaging comes with a tear-off label so the product can live in your home where you need it, not under a cabinet.
We’re always looking for packaging inspiration.
See more of our favorite Leave it Out packaging solutions on Pinterest.