Packaging Solutions with Integrated Scrubbing Technology

This month Tide launched their new Tide Ultra Stain Release product. Not only is it a new product, but the bottle is the first to be available with Tide’s new pre-treat Zap Cap. The Zap Cap was designed to help apply the stain release gel acting as a helpful bristled scrubber and detergent spreader.

While they aren’t a lot of products in the market with built-in scrubbing technology, like the Zap Cap, there are a handful of stand-out products in the cleaning and personal care categories that carry this packaging trend.

In addition, Tide Ultra Stain Release is the first Tide laundry product to come with a pre-treat Zap! Cap that can be used to get detergent into stains pre-wash to enhance stain removal. This unique feature makes Tide Ultra Stain Release a 2-in-1 detergent with both a pre-treater and a detergent. The cap features two textures: bristles for deep down scrubbing and a flatter portion to spread the detergent around, enhancing stain removal. – See more at:

Packaging Solutions with Integrated Scrubbing Technology

1. Carbona Carpet Cleaners come with a brush-top applicator for their carpet cleaner and pet stain and odor remover products.

2. Tide Ultra Stain Release features the new Zap Cap, which Tide says is “a unique pre-treat cap with scrubbing bristles to provide a deep-down, pre-treat option. The cap features two textures; bristles for deep down scrubbing and a flatter portion to spread the detergent around.”

Watch the new Zap Cap in action:

3. The Mr. Clean Magic Eraser Kitchen Scrubber is another form of a product that comes with a built-in scrubbing applicator. Sandwiched between two tough sponges is a layer of Mr. Clean cleaning solution and Dawn soap cleaning technology.

4. Garnier’s The Brusher Gel Cleanser features a soft exfoliator tip to massage the product into consumer’s skin.

5. Go 360° Clean Deep Exfoliating Scrub by L’Oreal comes with the “scrublet”. They say the “easy-to-use: Scrublet™ cleanses pore-by-pore with a fuss-free cleansing process.”

Would you use any of these scrubbing technology products?

Mr. Clean® Magic Eraser® Kitchen Scrubber: With the grease fighting power of Dawn®, it removes three times more greasy kitchen mess per swipe than the leading all-purpose bleach spray cleaner – See more at:
Mr. Clean® Magic Eraser® Kitchen Scrubber: With the grease fighting power of Dawn®, it removes three times more greasy kitchen mess per swipe than the leading all-purpose bleach spray cleaner – See more at:
Mr. Clean® Magic Eraser® Kitchen Scrubber: With the grease fighting power of Dawn®, it removes three times more greasy kitchen mess per swipe than the leading all-purpose bleach spray cleaner – See more at:

New Portable Package Shakes Up Powdered Beverages Category

Perimeter’s new packaging solution for powder drink mix, BlenderPak, increases usage occasions, on-the-go consumption and stands-out on shelf

BlenderPak_1NORTHBOROUGH, MA, May 28, 2014 – Perimeter Brand Packaging has announced the launch of BlenderPak, an on-the-go solution for consumers who use powder drink mix products. Based on extensive consumer research, BlenderPak is designed to increase new usage occasions and invite more users to the powder category. BlenderPak is a patent pending single-serve, just-add-water package with a rigid fitment inside that acts both as a gripping structure and mixing ball.

“Consumers are increasingly looking for on-the-go products. The only portable solution for many powdered products are small on-the-go powder sticks the consumer needs to add to a water bottle. But, adding powder to water is not the best mixing method. It’s better to start with the powder and then add water for a well-mixed beverage. This led us to design this new breakthrough product,” said Steve Callahan, President of Perimeter Brand Packaging. “BlenderPak provides powder users a way to drink a fresh, cold drink whenever and wherever they want. While ready-to-drink shakes are convenient, keeping them cold all day, while on the go, is a challenge.”

BlenderPak is an ideal solution for many powdered products that need to be mixed with water, such as protein, meal replacement, nutraceuticals, sugared beverages, and other powdered mix products. The unique MixingMeshTM technology helps break up the clumps of powder and deliver a smooth shake. The pouch is pre-filled with one serving of powder, so the consumer only needs to fill it with water, shake and drink.BlenderPak_3

“Anyone who drinks powdered mixes will tell you that a clumpy beverage is a terrible experience,” said Callahan. “The MixingMeshTM technology makes sure consumers have a smooth beverage every time.”

In the development and consumer insights process, Perimeter worked with active protein powder consumers in both the concept and final design verification phases. The reaction from consumers was clear – consumers want to make healthy choices and they say the convenience of BlenderPak will help them do that. There’s good news for brands too. Consumers said because BlenderPak is convenient, they would drink these powdered mixes more often and in more places.

“There have been times when I’ve forgotten my blender bottle and craved the protein, but I just skipped it” said one consumer. “If I had something like this, I’d probably drink protein seven times a week [versus just a few].”

In conjunction with ORC International, a global market research firm, Perimeter’s Consumer Insights team conducted a study among 1000 consumers, in addition to one-on-one sessions with fifty heavy protein powder users who tried the product.

BlenderPak_2The study revealed that 66% of powder users drink the product away from home at least four times a week. Consumers revealed five ideal elements they want for taking powder away from home:

  1. Eliminate the measuring scoop
  2. No mess or clean-up
  3. Mix it well (minimize the clumps of powder)
  4. Make the shake cold, regardless of time and place
  5. Make it a portable solution

“Convenience is king for consumers,” said Callahan. “BlenderPak is an easy way for powder brands to reach consumers and make it easier to consume their products away from home.”

BlenderPak is a market-ready packaging solution. Perimeter will be engaging with leading brands to commercialize this new-to-world solution. Perimeter Brand Packaging will be demonstrating BlenderPak at the Ingredients Marketplace show in New York City and Global Pouch Forum in Fort Lauderdale, where Callahan will be speaking. To arrange a meeting or learn more visit

About Perimeter Brand Packaging

Perimeter Brand Packaging manufactures packaging for leading consumer brands. They connect with consumers to develop and produce market-ready packaging solutions that offer a better way, stand out on shelf and deliver business results for their customers.  Learn more at


Media Contact:
Katharine Carlson
Marketing Communications Manager

Wet Wipes Packaging Gets Decorative for the Home

There’s no doubt that when a consumer can see a product, they will use it more often.

Many wet wipes companies are taking this idea to heart and are rolling out new packaging solutions that encourage consumers to leave them out, not tucked away in a drawer or cabinet.

Huggies Designer Tub

Last week it was announced that the Huggies Designer Tub by Kimberly-Clark won the 2014 Product of the Year award in the Baby Care category from the Product of the Year USA group, which is an award given by consumers. The Designer Tub comes in a variety of appealing colors and patterns, and the tub can be left flat on the ground, like the traditional baby wipes tub, or can stand up on it’s side.


Cottonelle Flushable Moist Wipes Dispenser

It seems that personal care wipes aren’t just for babies anymore. We continue to see flushable moist wipes for adults on retail shelves. Cottonelle recently launched a sleek container meant to stand on the back of a toilet. The departure from the traditional baby-wipes-style tub provides discretion and invites the package to be left out for regular use.


Picasso Wipes Dispenser

Perimeter Brand Packaging provides CPGs with a sleek oval tub for wet wipes called Picasso. The package is a visually appealing tub for wipes that encourages the consumers to leave the wipes out so they are always within reach. Picasso is an ideal solution for beauty or personal care wipes. The full-color in-mold label allows for core brand reinforcement, as well as seasonally themed patterns.

To learn more about Picasso click here.

Currently we’re seeing a lot of packaging differentiation in the baby wipes and cleaning wipes space when it comes to structural innovation. Would you leave wet wipes out to use within your bathroom? Or do you prefer them to be put away?