Packaging Solutions with Integrated Scrubbing Technology

This month Tide launched their new Tide Ultra Stain Release product. Not only is it a new product, but the bottle is the first to be available with Tide’s new pre-treat Zap Cap. The Zap Cap was designed to help apply the stain release gel acting as a helpful bristled scrubber and detergent spreader.

While they aren’t a lot of products in the market with built-in scrubbing technology, like the Zap Cap, there are a handful of stand-out products in the cleaning and personal care categories that carry this packaging trend.

In addition, Tide Ultra Stain Release is the first Tide laundry product to come with a pre-treat Zap! Cap that can be used to get detergent into stains pre-wash to enhance stain removal. This unique feature makes Tide Ultra Stain Release a 2-in-1 detergent with both a pre-treater and a detergent. The cap features two textures: bristles for deep down scrubbing and a flatter portion to spread the detergent around, enhancing stain removal. – See more at: http://news.pg.com/press-release/pg-corporate-announcements/tide-hunt-find-americas-messiest-foods#sthash.DoaPY6KJ.dpuf

Packaging Solutions with Integrated Scrubbing Technology

1. Carbona Carpet Cleaners come with a brush-top applicator for their carpet cleaner and pet stain and odor remover products.

2. Tide Ultra Stain Release features the new Zap Cap, which Tide says is “a unique pre-treat cap with scrubbing bristles to provide a deep-down, pre-treat option. The cap features two textures; bristles for deep down scrubbing and a flatter portion to spread the detergent around.”

Watch the new Zap Cap in action:

3. The Mr. Clean Magic Eraser Kitchen Scrubber is another form of a product that comes with a built-in scrubbing applicator. Sandwiched between two tough sponges is a layer of Mr. Clean cleaning solution and Dawn soap cleaning technology.

4. Garnier’s The Brusher Gel Cleanser features a soft exfoliator tip to massage the product into consumer’s skin.

5. Go 360° Clean Deep Exfoliating Scrub by L’Oreal comes with the “scrublet”. They say the “easy-to-use: Scrublet™ cleanses pore-by-pore with a fuss-free cleansing process.”

Would you use any of these scrubbing technology products?

Mr. Clean® Magic Eraser® Kitchen Scrubber: With the grease fighting power of Dawn®, it removes three times more greasy kitchen mess per swipe than the leading all-purpose bleach spray cleaner – See more at: http://news.mrclean.com/press-release/mr-clean-celebrates-milestone-it-produces-its-1-billionth-mr-clean-magic-eraser#sthash.PrXKVniN.dpuf
Mr. Clean® Magic Eraser® Kitchen Scrubber: With the grease fighting power of Dawn®, it removes three times more greasy kitchen mess per swipe than the leading all-purpose bleach spray cleaner – See more at: http://news.mrclean.com/press-release/mr-clean-celebrates-milestone-it-produces-its-1-billionth-mr-clean-magic-eraser#sthash.PrXKVniN.dpuf
Mr. Clean® Magic Eraser® Kitchen Scrubber: With the grease fighting power of Dawn®, it removes three times more greasy kitchen mess per swipe than the leading all-purpose bleach spray cleaner – See more at: http://news.mrclean.com/press-release/mr-clean-celebrates-milestone-it-produces-its-1-billionth-mr-clean-magic-eraser#sthash.PrXKVniN.dpuf

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