Video: Driving Consumption through Packaging Solutions

Video: Driving Consumption through Packaging Solutions

Steve Callahan, president of Perimeter Brand Packaging, recently spoke at the Structural Packaging  Summit on driving consumption through packaging solutions.

This discussion will focus on creating packaging solutions that drive consumption and create new usage opportunities for current CPG products. By studying consumer insights, we can learn more about consumer behaviors and usage habits. Using these insights, we can provide packaging solutions that better fit within the consumer lifestyle, and find new opportunities to drive consumption.

This presentation originally took place on February 27, 2013 at the Structural Packaging Summit.

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